Preparing Your Experts for the Media Spotlight
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Why media training is a critical factor in getting your faculty experts engaged as ambassadors for your brand.
The most recent edition of CASE Currents Magazine is out, and it features a must-read feature about the work of the Baylor University Media Communications team and its focus on faculty experts. Baylor sees the value of faculty experts who are willing to work with the media to share their research and expertise. And Baylor’s investment in faculty experts is paying off. Over the past three years the Media Communications team’s efforts have generated over $11 Million in earned media results.
Engaging faculty is always a major topic of interest to our community. So we’re delighted to announce Eric Eckert, Baylor’s assistant director of media communications for faculty development, will join us on our next webinar to share secrets to the team’s success:
Learn why “quality” is more important than “quantity” in recruiting your faculty experts.
Learn how to generate millions of dollars in media attention
by getting your Professors ready for their close up
How to make your faculty profiles more interesting and up-to-date for media.
How to quickly leverage breaking news with your faculty content.
Meet the Speakers
Eric Eckert is the Assistant Director of Media Relations at Baylor University, a private Christian university and a nationally ranked research institution. Baylor provides a vibrant campus community for more than 15,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship.
Darryl Praill is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been the feature of numerous podcasts and case studies. His approach to marketing has been chronicled in multiple bestselling books. You can learn more about him at darrylpraill.com.
Peter Evans is an innovator that works at the intersection of information services, digital media and SaaS software. He is the CEO & Co-Founder of ExpertFile - the world’s first expert marketing platform built for corporations, higher education, healthcare institutions and industry associations. Peter currently serves as an Entrepreneur-in-Residence (EiR) with the MaRS Advisory Services Group in Toronto. He is a frequent keynote speaker and panelist at technology and marketing events.
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