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Are your experts invisible? Do you know what it's costing your organization?

WHAT'S YOUR AUDIENCE ENGAGEMENT SCORE?

The Dangers of a Low Audience Engagement Score

  • Missed Media Inquiries: Print and broadcast media will go elsewhere if they can't find your faculty.

  • Poor Research Recognition: Lacking detail on faculty research means less licensing revenues and government grants.

  • Poor Search: Google is a common starting point, so you need to appear in the first few pages.

  • Wasted Resources: Media relations, academic affairs and alumni teams have to work harder to manage content and drive engagement.

  • Less Engaged Visitors: Lack of multimedia content means less traffic on your website.

  • Faculty Engagement: Faculty love an online presence that recognizes their work.

The Audience Engagement Score Shows How Your Content Performs in 5 Key Areas:

Discoverability

  • Can audiences quickly search for your faculty experts and their content by topics, keywords and names?  
  • Are you missing important leads because your faculty content isn’t ranking high enough in Google search results?

Credibility

  • Can visitors quickly review detailed biographies and overviews of your faculty related to their areas of research? 

Engagement

  • Do you have up-to-date content such as videos, photos, publications and social media feeds available for journalists to review prior to booking media interviews? 
  • Are you creating news alerts for breaking or popular topics to make them more interesting to prospective clients and journalists? 

Responsiveness

  • Have you made it easy for audiences to reach you and your faculty experts within seconds at the moment you have their interest? Or are they going to other schools?

Mobility

  • Is your content well designed for a growing base of mobile phone and tablet users?

Want to know your score? All it takes is 30 seconds. And it's FREE.

A Detailed Report

Find out how prepared your organization is to engage and connect with key audiences. Get an in-depth analysis of how you score on 5 key factors of audience engagement.

A Clear Plan of Action

Be able to better explore different approaches with your team to help align your content with your organization's goals.

Here's what you'll receive:

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