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Watch now and learn how to:
Put your organization into the latest news stories.
Identify audiences and optimize your channels.
If you work on a small communications team these days you know how tough the job can get. Tight timelines, a ruthless, fast-paced news cycle and growing organizational appetites for media coverage on bite-sized budgets. So, as a communicator, how do you respond?
It all comes down to efficiency, optimization and a winning recipe of strategic backing with appropriate content on the right channels. Maybe you don’t have the best ingredients, but if you put it all together just right, well, now you’ve got something to boast about.
That’s where our friend J. Mike, from Emory University, comes in. He’s got a winning formula for small teams, and he calls it communications gumbo. Are we the only ones getting hungry?
Track results of communications campaigns.
Organize a complete strategy to maximize ROI.
How Strategy, Content and PR Work Together
Leverage existing content with limited resources.
Meet the Speakers.
J. Mike Moore is a communicator whose career has spanned the worlds of sports journalism, public relations, digital communications, publishing, social media, user experience and content strategy. Over the years he has worked for organizations including the Denver Broncos, Atlanta Falcons and Samsung. He now manages EmoryBusiness.com, social media strategy, media relations, internal communications and executive communications for the school’s dean. In his free time, J. Mike enjoys sports, Korean food, golf, movies and MacGuyver re-runs.
Darryl Praill is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been the feature of numerous podcasts and case studies. His approach to marketing has been chronicled in multiple bestselling books. You can learn more about him at darrylpraill.com.
Peter Evans is an innovator that works at the intersection of information services, digital media and SaaS software. He is the CEO & Co-Founder of ExpertFile - the world’s first expert marketing platform built for corporations, higher education, healthcare institutions and industry associations. Peter currently serves as an Entrepreneur-in-Residence (EiR) with the MaRS Advisory Services Group in Toronto. He is a frequent keynote speaker and panelist at technology and marketing events.
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