Learn how to create content that can be re-purposed across mediums for maximum efficiency
ON-DEMAND WEBINAR: MASTERING THE DONOR JOURNEY IN A DIGITAL ERA
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Instantly watch and learn how to drive more donors to your organization.
Create systems that make donors enthusiastic about saying "Yes"
As many non-profits, foundations and academia are quickly discovering, donor behaviour of late has changed. Causeways like email marketing, social media, website landing pages, donor challenges, etc., have confused and confounded how and where donors choose to give.
It’s time to demystify digital marketing so that they can return to focusing on what matters: achieving targets, spending money wisely and delighting donors with the outcome of the work.
Prioritize your digital marketing efforts
(hint: it's not about social media)
Create digital magnets that will raise more money
Learn how a text by our panelist, Marie Wiese, to her husband about having meatloaf for dinner led her to donate to a hospital foundation. More importantly, you'll learn why this matters and how it's indicative of the modern donor.
Understand the modern donor
Marie Wiese has helped hundreds of organizations, including Bank of Montreal, Ernst & Young, Telus, Sick Kids Hospital and the Canadian Women's Foundation, turn their websites into lead generation and sales machines. She is a contributor to the National Post Small Business Section, a volunteer with the Canadian Marketing Association and a volunteer mentor with Futurpreneur Canada. She shares her knowledge extensively on her blog and in her latest book, You Can’t Be Everywhere.
Meet the Speakers.
Peter Evans is an innovator that works at the intersection of information services, digital media and SaaS software. He is the CEO & Co-Founder of ExpertFile - the world’s first expert marketing platform built for corporations, higher education, healthcare institutions and industry associations. Peter currently serves as an Entrepreneur-in-Residence (EiR) with the MaRS Advisory Services Group in Toronto. He is a frequent keynote speaker and panelist at technology and marketing events.
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