Important things to measure in terms of content and audience engagement that generate actionable insights.
Storytelling Through Faculty
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The role of technology in managing your content
What you will learn:
What makes the difference between a faculty CV and a compelling story.
Storytelling is one of the most effective ways to communicate and connect. Faculty members — their research, scholarship, and teaching — offer some of the richest stories for an institution to share. Join mStoner CEO Voltaire Santos Miran and ExpertFile Director Deanne Taenzer as they talk about the use of story to engage mind and heart and the role of technology in managing and measuring that content.
How to motivate faculty to engage with you on an ongoing basis.
How to use ExpertFile tools to better engage and reach a wider audience.
Voltaire Santos Miran co-founder, CEO, and senior strategist at mStoner — has more than two decades of experience in fundraising, marketing, and communications strategy for nonprofits. He was the lead strategist for the University at Buffalo’s mental models project and is currently working with Otis College of Art and Design, Washington University in St. Louis, and the University of Southern California Suzanne Dworak-Peck School of Social Work on storytelling and content strategy initiatives.
Meet the Speakers.
Deanne Taenzer is an authority on developing online thought leadership content programs that leverage an organization’s experts. She works with leading corporations, research universities, and healthcare organizations to drive engagement with a range of audiences including media, patients, researchers, students, partners, and donors. In her role leading institutional and agency partnerships she has worked with clients such as UNC Chapel Hill, University Health Network, Emory University, Wake Forest University, McCombs School of Business, and many others.
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