Crack the Media Code


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Plus how to connect with key influencers, speak with authority and become a producer’s favorite expert.

Craft your pitch. Learn what makes a solid pitch—and how to nail the approach and language so you go from inbox to in studio.

There’s nothing like media coverage. It's a proven way to build your organization's reputation. Thing is, to get that type of attention, you have to think like a producer. Not sure how? We’ve got you covered.

It’s about more than just aligning opportunities with your personal or organizational objectives. Practice, preparation and credibility go a long way. With the right approach you can be a recurring guest on multiple media outlets.

Watch the session with Emmy-Award winner Paula Rizzo as she talks about how to capture a producer’s attention and land that coveted media spot. Paula will be joined by Peter Evans, CEO of ExpertFile who will share insights on the latest technologies being used by journalists to find and connect with credible experts.

Be the expert. Organize and showcase your knowledge in a way that gets editors and producers attention. 

How to Get–and Keep–Media Attention

Crush it on air. Discover the secret to acing an on-air interview and making a lasting impression that keeps producers coming back for more.

Meet the Speakers

Paula Rizzo is a best-selling author and Emmy-award winning television producer. For nearly 20 years, Paula has produced health, wellness, and lifestyle segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra. Most recently she served as the senior health producer for Fox News Channel in New York City for more than a decade. Paula’s also the co-creator of Lights Camera Expert - an online course geared towards helping entrepreneurs, authors and experts get media attention.  

Darryl Praill is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been the feature of numerous podcasts and case studies. His approach to marketing has been chronicled in multiple bestselling books. You can learn more about him at darrylpraill.com.

Peter Evans is an innovator that works at the intersection of information services, digital media and SaaS software. He is the CEO & Co-Founder of ExpertFile - the world’s first expert marketing platform built for corporations, higher education, healthcare institutions and industry associations. Peter currently serves as an Entrepreneur-in-Residence (EiR) with the MaRS Advisory Services Group in Toronto. He is a frequent keynote speaker and panelist at technology and marketing events. 

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