“Inside the Next Generation Newsroom”
for PR Professionals

Register for the Webinar

What You Will Learn in this Session

Ways to better promote your expert sources to journalists when news breaks. 

Tips for building an editorial calendar that gets results.

Have you ever wondered how newsrooms identify important events to cover and what sources to quote? These are questions on many minds today as we witness profound changes in both journalism and public relations, as they evolve rapidly with technological advances and the speed of information that journalists now have access to. With the pace of today's news cycle, media organizations are adopting innovative approaches to help their journalists get faster access to the information they need – from research to expert commentary to editorial ideas.

Join The Associated Press' Fernando Ferre and ExpertFile's Peter Evans as they introduce new online applications that journalists are using to more efficiently identify future events and expert sources.

You will learn simple yet powerful tips to help support your media research and planning and better align your communications efforts to the news cycle.

New tools that journalists and PR professionals can use to identify upcoming news and events. 

How to Quickly Spot Emerging Opportunities to Promote your Experts and Spokespeople to the Media

How journalists quickly identify, evaluate and connect with the best expert sources.

How to use “owned content” to better align with the news cycle and drive media coverage.

Meet the Speakers

With over 19 years of experience at The Associated Press, serving in executive roles in marketing, product and business development, Fernando has experienced changes in the media industry firsthand. Currently, he evaluates new markets and builds industry partnerships that add value for AP corporate and newsroom customers. Previously, he was vice president of AP Images, including AP's worldwide photo licensing business and editorial photo products. Before AP, Fernando was a management consultant for A.T. Kearney. He holds a bachelor's degree in electrical engineering from Lafayette College and an MBA from New York University.

Peter’s startup experience over the past 20 years includes CMO roles at software companies Platespin (acquired by Novell) and FloNetwork (acquired by DoubleClick). A regular speaker on marketing trends and best practices, he has spoken at numerous conferences including CASE, International PRSA, The Associated Press University & Foundations Summit, SUNYCUAD and the Business Marketing Association. Peter and his team at ExpertFile currently work with leading universities, healthcare systems and industry associations to build market visibility and brand reputation. He holds an MBA from Queen’s University.

Fernando Ferre  - VP Partnerships, The Associated Press

Peter Evans - Co-Founder & CEO, ExpertFile