Top 5 Lessons to Building an 

Award-Winning Online Newsroom


Watch now and you will learn how to:

Write stories for journalists.

Promote your internal experts.

Provide a clear path of communications.

In late 2015 Wake Forest University embarked on an ambitious goal: 

  • Radically promote Wake Forest stories 
  • Create an amazing experience for news media 
  • Eliminate barriers by providing as much content, access and support as possible. 

Wake Forest wanted massive reach, awareness and distribution of their news and content, while simultaneously promoting their experts and alumni. In the process of accomplishing this, they won the 2016 "News Room of the Year" Bulldog award.

Make it easy to find the right subject matter expert.

Go beyond the newsroom.

Meet the Speakers.

Mike Shaw is the Multimedia Producer in the Communications and External Relations department at Wake Forest University. Shaw produces video content for the news team, manages news.wfu.edu, maintains the University’s directory of experts and operates the broadcast television studio. As a former newspaper reporter, he’s committed to doing quality work on deadline to meet the demands of media outlets.

Darryl Praill is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been the feature of numerous podcasts and case studies. His approach to marketing has been chronicled in multiple bestselling books. You can learn more about him at darrylpraill.com.

Peter Evans is an innovator that works at the intersection of information services, digital media and SaaS software. He is the CEO & Co-Founder of ExpertFile - the world’s first expert marketing platform built for corporations, higher education, healthcare institutions and industry associations. Peter currently serves as an Entrepreneur-in-Residence (EiR) with the MaRS Advisory Services Group in Toronto. He is a frequent keynote speaker and panelist at technology and marketing events. 

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